Content Editor

FutureBrand is the creative future company: a global brand and innovation firm, part of Interpublic Group (NYSE: IPG). By seamlessly combining brand strategy, digital, retail, hospitality, product and service design, we make brand experiences for a more connected future. We work in over 20 markets around the world with clients such as Nestle, Nespresso, Sony, Merck, Danone, Unilever and Zurich.

FutureBrand is seeking a passionate and unique Content Editor based in London reporting to the Head of Marketing, Europe. In this role, you will be responsible for managing a variety of content formats including video, visual and written to support FutureBrand’s positioning, create exposure, contribute to our social media channels and support the global marketing programme.

Key Responsibilities include:

• • Supporting our positioning via written, visual and video content (reporting to Head of Marketing, Europe for all content approvals)
• • Responsible for content scheduling on FutureBrand.com, syndicated sites and social networks
• • Data and content entry into any marketing systems (e.g. FutureBrand Hub)
• • Marketing contact for case study submissions to be managed for approval with the appropriate local office MD.
• • Coordinate approvals and workflow for marketing content and activities.
• • Contribute to the marketing programme, generating content and amplifying our message
• • Develop, manage and evaluate performance-driven promotions utilising a range of channels including press, social media, website and email
• • Optimise on-site content campaigns, messaging and navigation through frequent testing and data analysis, documenting the results and sharing best practices
• • Drive improvements in SEO
• • Providing monthly reports via Marketing KPI’s/Reporting to Head of Marketing, Europe and the Global Marketing team
• • Identify opportunities for content efficiency and automation (including sister agencies materials)

Key Skills and Experience required:

• • Strong Content Development and/or social media experience, with outstanding copy-writing skills and attention to detail
• • Previous experience managing social media channels for a major brand or brand content resources
• • Highly creative with proven ability to develop and manage engaging and original campaigns via website, social media and email marketing channels
• • Experience with Adobe Creative Suite, various CMS platforms and social media scheduling and monitoring software
• • Strong analytical skills, with experience using tools to measure performance, determine improvements and innovations, and make adjustments accordingly
• • Experience developing content for on-page SEO, with the ability to measure and improve keyword performance
• • The ability to think on your feet and make smart decisions, coupled with excellent planning, prioritisation and time-management skills
• • Bachelor’s Degree or equivalent
• • International experience and/or foreign languages are an advantage

NB. This is not an exhaustive list of duties. The job description may change from time to time subject to business needs.