Digital Marketing Lead
HowNow is a global platform that enables experts to teach learners anywhere in the world over live, interactive video chat. There are millions of people with expertise around the world that could be teaching and millions more who do not have access to high quality teaching. Backed by Mark Pearson (Founder of MyVoucherCodes) and Tennis Star Andy Murray, HowNow are bringing these people together, beyond borders, and changing the way the world learns.
We’re looking for a creative, ambitious and data-driven digital marketing extraordinaire with expertise and experience in user acquisition and growth hacking.
What you’ll be doing
• User Acquisition – Hack our customer and supplier growth using innovative and lean strategies. This involves planning, creating and implementing marketing campaigns across various acquisition channels.
• Reporting – You love data and making sense of it is your forte. From Cohort Analysis to Database Segmentation, you’ll be able to continuously test, report and optimise your campaigns.
• Paid Advertising – Creating, managing and optimising PPC and Social Media advertising campaigns.
• Working with Designer and Community Manager to create artwork, engage the customers and develop new business.
• Setting up and managing Brand Ambassador programs
• Affiliate marketing
What skills you need
• You’ve got experience and expertise in user acquisition, growth hacking as well as strong analytical and numerical skills to be able to extract insights from data.
• You have a great understanding of CPO, CPA, CPC, CPM, CTR and everything else in between, with the ability to report clearly and concisely.
• You know how to manage paid advertising across channels such as Facebook, Google Adwords, etc.
• Email management and optimisation
• A good understanding and experience of successful SEO
• Marketplace and Edtech experience as well as graphic design skills would be a bonus
• Highly motivated, autonomous with entrepreneurial flair
• A history of working hard and getting results.
• A love for trying new experiences is a MUST HAVE!
What you get
• A competitive salary with commission
• Work directly with the founders who have built a startup that has been awarded Business of the Year, named Top 100 Startup in the UK and have been recognised by Virgin Media Business as one of the most innovative founders in the UK.
• Generous perks and holidays
• Consideration for share options
• Work with a passionate team of hustlers changing the way the world learns.
• The satisfaction of building something that matters and spending your time in a meaningful way.
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