Digital Marketing Manager



At Harry's, our vision is to become a global, multi-channel men's grooming brand. We have been successful in North America across a broad spectrum of digital and offline channels in acquiring customers, and this activity will be at the heart of the new growth channel manager role.

This is an entrepreneurial and hands-on role responsible for shaping our customer acquisition strategy and execution. You’ll be required to take a highly nimble test-and-roll-out approach to direct response marketing channels, hitting sign-up goals and cost per acquisition targets. As Channel Manager, you’ll be responsible for owning, managing, scaling and optimizing cost-effective acquisition channels including but not limited to: Facebook, Search, Display, Native (content). As part of your channel management, you’ll be required to get head-deep in analytics, reporting, creative strategy, creative testing, and attribution.

Role and Responsibilities

  • Manage a selection of direct response marketing channels, primarily digital and some offline, to drive cost effective customer acquisition

  • Understand the key metrics that drive performance of those channels, including but not limited to: CPA, LTV, CTR, CPC, CPM

  • Establish strong relationships with third party vendors involved in the delivery of those channels

  • Establish our understanding of channel performance, relative performance vs. US channels & areas of initial opportunity/development

  • Lay out an optimization roadmap for those DR channels, including creative, targeting and bidding, UX

  • Update the Head of Growth and wider team on results through regular reporting and ensure our channel reporting process is operating smoothly

  • Optimize and drive performance of owned direct response channels

  • Test and roll out new channels

  • Continuously identify and recommend improved processes for new channel launches, creative iteration, global comms/info sharing

  • Work with the Head of Growth and US counterparts to evolve and develop our understanding and approach to marketin attribution

Your Background and Experience

  • Either 3-4 years of relevant hands-on, client-side experience managing direct response marketing channels for a customer acquisition focused business, or ~2-3 years of experience in a consultancy/finance role and looking to move to a dynamic, data-driven start-up environment

  • Good knowledge of the digital direct response landscape and demonstrated success driving customer acquisition through channels such as Facebook, PPC, Display. Knowledge of offline media (inserts, direct mail, door drops) a plus.

  • Highly analytical, able to generate meaningful insight from broad data sets and effective at presenting findings

  • Constantly curious and has a relentless approach to learning new things and innovating. Fast learner.

  • Versatile and comfortable taking a logical and numeric approach to problem-solving

  • Highly commercial and able to confidently present a clear business case for any marketing investment, however big or small

  • Has a creative eye and is able to identify and communicate opportunities for optimization through creative development.

  • Strong communicator who can work effectively with a range of internal and external stakeholders

  • Thrives in a start-up environment, strong team player and is excited by the prospect of growing something from scratch

  • An awesome addition to our small but growing team.

Salary range £40,000 — 50,000

Dependent on Experience