Digital Marketing Manager
marketing digital campaigns fintech technology crm user flows testing multivariate analytical data analysis customer touch points end to end digital marketing digital marketing campaigns landing pages user experience creative testing methods digital communications communication web analytics google analytics webtrends mixpanel mailchimp sendgrid braze crm tools html css critical thinking data driven London or Newcastle | Full-Time
Pockit is a fair, no-nonsense alternative to traditional banking. We’re there for customers who’ve been ignored or locked out by the high-street and offer disruptive new products that are custom-built for the millions of consumers that are currently underserved.
We’re a lively, diverse and international team, based across offices in London, Newcastle and Poland. You’ll be joining a team that fosters curiosity, ambition, accountability, and resilience. You’ll be made to feel at home straight away.
25 days holiday (plus public holidays), enhanced family friendly leave and a well-stocked office snack cupboard are just a few of the benefits you’ll enjoy as part of the Pockit family.
Already serving 500,000 customers throughout the UK, Pockit's no-fuss current account offers all the tools you’d expect from a bank – and many more. A well-structured and agile engineering team creates new features from scratch on a regular basis, and continually improves our existing offering to ensure we’re serving customers in the best way possible.
Pockit’s product set is highly distinctive and contains elements found in no other current accounts, such as a credit builder and transparently-priced microloan (as well as direct debit, peer-to-peer transfers, and the unique ability to pay in with cash at virtual branches). Opening an account takes two minutes from any phone or desktop, and the product has accessibility at its heart.
We are looking for an experienced Digital Marketing Manager to assist in the planning, execution and optimisation of our online marketing campaigns. This is a rare opportunity to join a growing Fintech business and contribute to our growth and success. With a welcoming and collaborative environment, excellent benefits and a vibrant team of specialists, this is an excellent opportunity for you to use your talent and experience to join a creative organisation of like-minded experts.
The ideal candidate will have a passion for all things marketing and technology. You will be enthusiastic about data analysis and intuitive with great ideas to reinforce our marketing efforts.
Working alongside the Marketing and Product teams, the Digital Marketing Manager will initially be responsible for managing and improving our CRM campaigns and user flows. Other responsibilities will include:
Taking ownership and running A/B and multivariate tests to optimise our comms
Measuring and reporting performance of digital marketing campaigns, and assessing against our goals
Utilising strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Creating and maintaining relationships with vendors to develop robust partnerships
Keeping senior managers up to date with insights and trends.
Collaborating with internal teams
Continue to present innovative ideas and ways in which the business can evolve and grow.
What You'll Learn
How to work in a fast-paced environment and find creative solutions to make improvements in conversion rates and retention.
Expand your knowledge in digital marketing, with the possibility of learning about new channels, testing methods and data analysis.
Help build a top-class CRM and digital communications strategy
Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Proven experience as a Digital Marketing Manager or similar role
A digital all-rounder, able to work and know your way around a CRM and the usual CMS platforms
Up to date with the latest trends and best practices in online marketing and measurement
Excellent understanding of digital marketing concepts and best practices
Knowledge of web analytics tools (e.g. Google Analytics, Mixpanel, etc.) and CRM tools (Mailchimp, Sendgrid, Braze)
Skills and experience in creative content writing
Some knowledge of HTML and CSS
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
BSc/BA in marketing or relevant field
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