Who are beryl?
We are beryl and we create innovation for urban cycling. Our flagship product, the Laserlight, is a front bike light with a laser projecting a bike symbol onto the road ahead of the rider. It enables cyclists to be seen in the notorious ‘blind spot’ and keeps you safe on the road. We started on Kickstarter and now ship to over 60 countries. More recently we have integrated our lights into Citi Bike in New York and all of the Santander Cycles in London, all of whom recognise us as the key to providing safe and smart urban cycling now, and in the future.
beryl is a team of 25 based in Shoreditch, London. We care about each other, have our own office with our own workshop, and thrive on collaboration. We are all passionate about cities and urban cycling. Over the next year we are looking to expand our team dramatically in order to keep up with all our exciting developments.
What will you be doing at beryl?
You will lead and execute on the content and brand strategy for beryl, as well as managing our active communities program.
You will be:
Driving awareness of the (newly launched) beryl brand through content, media and partnerships - ownership of the upper funnel metrics
Developing the beryl content strategy using audience-based insights to create relevant content for our customer personas and grow awareness of us as a brand globally
Briefing our in-house resource and any external agencies to produce the creative assets
Owning the content delivery across all our active publishing channels (Twitter, Facebook, LinkedIn, Instagram)
Developing a reporting structure and keep the team up to date on content performance
Managing of the CRM database and email content
Managing the strategic direction of our community programs portfolio (events, riders program etc.)
Identifying potential partnerships with like-minded businesses
You believe that getting around cities is complicated and improving cycling is an essential way to solve the economic and environmental challenges cities face.
The ideal candidate has experience in building brands through content and media sources.
An understanding and appreciation for the power and value of customer communities is also crucial.
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