Description

A brief overview

You will be the first Product and Growth Marketing Manager to join the team at Collective Benefits and will have the opportunity to fully shape and drive our user and revenue growth.

We’re looking for an ambitious, analytical and obsessive product marketer with an aptitude for seeking user insights that inform product strategy, marketing campaigns and growth tests. You’ll have at least 5 years of relevant experience, ideally working within a fast-paced start-up or scale-up focussed on user acquisition, adoption and revenue throughout the product life cycle.

Three reasons this role is great
  1. You’re the first growth marketing hire and will be able to not only put the foundations in place but also play a crucial role in leading adoption, uptake, and growth of a first-of-its-kind solution bringing financial, physical, and mental wellness to the fastest-growing workforce on the globe - the gig economy
  2. If you’re looking to make a mark in your career and take ownership in a highly driven team - this is the opportunity for you. We have big ambitions for growth, move at a fast pace, and you’ll work autonomously with the close support of startup founders and senior managers who have done this before
  3. You’ll make a difference - we’re building a business that will provide the protections that gig workers badly need.
What will you do?
  • Work cross-functionally: Implement growth and product marketing fundamentals (persona definition and message testing, tracking and reporting, etc)
  • Lead: Revenue growth campaigns. Increase % upsell, user MRR and LTV
  • Lead: Paid acquisition campaigns. Decrease CPL and CPA.
  • Continually optimise user journey and email campaigns for upsell and cross sell and proactively make and implement recommendations to accelerate growth
  • Collaborate closely with Product, Engineering, and Content to transform ideas into compelling and personalised messages and product experiences
  • Manage all paid campaigns on social and digital – continually optimizing for KPIs
  • Lead implementation of hypothesis-driven growth mindset across team including using data to improve marketing performance, design and execute A/B tests, and apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noise, and prepare and deliver weekly reports to explain business results (trends, funnels, drivers)
You should join us if
  • You have a proven ability to find consumer insights, map and optimise onboarding and upsell metrics
  • You have successfully driven CRM/email campaigns, designed and led rapid growth testing
  • You have deep paid social campaign experience
  • You have a growth mindset – fast-paced, continual experimentation, agile thinking, radical ownership
  • You are quantitative-first with meticulous attention to detail

It would also be nice if you

  • Pursued knowledge of and passion for the sector - experience working with on-demand and flexible work platforms
  • Had experience of hyper-growth startups
  • Had experience in Fintech and/or B2B2C
  • Had additional languages
The nuts and bolts:
  • Minimum 5+ years of experience in related growth marketing
  • Experience at a high growth company or start-up environment
  • Proven experience executing growth initiatives to drive results
  • Proven experience in CRM and email campaigns
  • Have exceptional problem solving, and analysis skills combined with the ability to synthesize large data and effectively communicate findings
  • Experience A/B testing and continual experimentation, including designing and analysing A/B tests, and driving a test-driven culture
  • Highly quantitative and data-driven. Comfortable with experimentation frameworks and analysis and advanced knowledge of SQL
  • Excellent written, oral, and social interpersonal skills across multiple audiences and methods
What will you get in return?
  • 💰 Competitive Salary based on experience
  • 💸 Employee Equity Options and Pension Contributions
  • 🎂 Birthday day off, because no-one should have to work on their birthday
  • 🌳 Personal development budget, to help you grow
  • 💻 A shiny new laptop
  • 🩺 Keep healthy with 24/7 GP and Mental Health Support
  • 🚲 Cycle to Work and 🎧 Tech Scheme saving you money and spreading the cost
  • 🎉 Deals & Discounts at major retailers, gyms and more