Carra is a pioneering beauty-tech platform set to revolutionise the afro, curly and multi-textured hair market. With its savvy combination of science and data, Carra is on a mission to become the no. 1 global personalisation platform offering custom hair care routines, expert advice, personalised product recommendations.
Targeting the world’s fast growing multicultural community (70% of the world’s 7.4bn citizens), we are transforming an underserved market by combining human expertise and machine learning to offer a deeply personalised experience.
The founder, Winnie Awa has over 10 years experience of building innovative consumer-tech platforms for world-renowned companies like Net-a-Porter, ASOS and LVMH. After seeing first hand how the afro and multi-textured hair customer wasn’t being served, she was determined to make a change. She initially launched cult platform Antidote Street (as seen on Vogue, Dazed, Refinery29, Harper's Bazaar, Cosmopolitan, Glamour and so much more). In running this, she had the front row seat to the biggest challenges facing customers with textured hair and thus Carra was born.
“We are re-envisioning today’s noisy + overwhelming textured hair experience to build a truly borderless personalisation platform targeting multicultural women all across the globe." - Winnie Awa
Carra is in the esteemed Founders Factory programme. This brings support from a multidisciplinary operations team. They have incubated many consumer-tech platforms into major successes - and are particularly excited by Carra.Job Description
We’re looking for a superstar marketer to join Carra. As a founding team member, you will work closely with the CEO and Chief Data Scientist to launch, scale Carra and build a world-class team around you.
The role will be both strategic and hands-on. You will be accomplished in delivering results for both web and mobile consumer products. You have impressive digital marketing skills and high data literacy, but also a broader awareness for brand, product experience and business economics.
You will be joining a remote-first organisation of passionate entrepreneurs at heart - from product, data science to design thinkers across UK, UAE, Zimbabwe and The Netherlands.
You will be responsible for:
Build a strong community: foster an exciting and engaged community of evangelical first adopters and co-creators
Marketing and growth: defining the marketing approach, driving multiple customer acquisition channels, community engagement, brand building, and social
Driving strategic partnerships: working our hair coaches, brands and retail partners, finding and signing on new partners, setting a strategy to grow and curate the right partnerships for our platform
Business strategy: defining our roadmap, looking at new markets and revenue streams, using your knowledge of our community to shape how we scale
Content & Creative storytelling: coming up with a strong education focused Content and SEO strategy and executing across multiple channels
Hiring and building a world-class marketing team
Opportunity to have a hand in other aspects of the business, such as fundraising and product development. As part of the founding team where no function is siloed, so you should expect to be a part of everything
Marketing: you have experience designing and executing a multi-channel marketing strategy, ideally at a beauty business or consumer tech platform
Community: you love getting to know your customers and are passionate about building an engaged community
Partnerships: you can talk to stakeholders at all levels and are adept at pitching new ideas, you know how to reach brands and have a network that can help
Strategy: you’ve created and built new initiatives in the past, you’re thoughtful and thorough, and can take an idea from 0 to 1
Data driven: you have a data driven approach to experimentation, analysing metrics and improving based on insights
Industry savvy: you have domain expertise in the beauty industry or in a social commerce business and understand the landscape
Startup: you are a natural growth hacker, may have had early stage startup experience or launched a new product to market
Leadership: You have hired and managed teams and thrive in a leadership role
Visionary: mission-driven and ambitious, with a clear vision and strategy
Customer-Centric: customer-oriented and able to design, manage and market world-class products for our community
Entrepreneur-at-Heart: passionate tinkerer, you like to try new things and are comfortable paving the way forward
Growth Mindset: you are driven, seek out challenges, and constantly learning
The Wearer of Many Hats: you do what it takes to get stuff done
A Thought Leader: able to form views quickly in the face of new information and articulate them clearly and persuasively; decisive in the face of limited information
Salary range £35,000 — 45,000
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