At Renude, we believe that everybody deserves to feel confident in their own skin, so we are on a mission to make professional skincare support more accessible.
We are a data-driven skincare recommendation service, combining computer vision and clinical expertise to provide personalised skincare plans based on skin goals, budget and preferences.
We’re a small but mighty team, looking to provide trust and transparency to consumers within an industry which can often feel overwhelming.
We are looking to hire a Head of Marketing to own and execute our growth strategy. This will be a senior role within a start-up environment so plenty of opportunity to lead strategy and best practices within the organisation.
Our core acquisition pillars are content, partnerships, referrals and SEO.
Build and execute the full marketing strategy for the business across all channels, with a focus on content, partnerships, email & referral
Responsible for hitting customer acquisition and retention KPIs for the business
Define and communicate the brand message and ensure copy is consistent across all channels
Hone in on core user persona(s) and identify best channels for acquiring these customers
Manage and optimise paid digital marketing campaigns
Work with product specialists in the team to optimise UX and conversion funnels. Report on campaign performance and communicate insights.
Defining industry best practices in terms of analytics software and reporting and establish methods and processes to ensure measurements and experimentation can be done in a scalable and repeatable model
Managing our Marketing & Customer Service assistant
Our Ideal Candidate:
Proven track record of implementing cost effective tactics that have resulted in impactful growth for the business
Ability to take ownership of the marketing strategy whilst also comfortable with hands-on execution
Significant experience with community building and management, partnerships and content
A solid understanding of SEO and digital marketing tools such as SEMRush, Ahrefs, Google Analytics/Data Studio/Console etc
First hand experience within a startup / scale up environment
Experience working with subscription or beauty companies
Significant equity options
Opportunity to lead the marketing strategy of a venture-backed early stage startup
Salary range £55,000 — 60,000
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