Head of Marketing

Wriggle

Bristol | Full-Time

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We’re Wriggle - an award-winning app that helps people discover and purchase from the best local restaurants, cafes, bars and streetfood. We’re our users’ guide to discovering their cities through amazing local food & drink - and our partner restaurants’ way of driving footfall and negotiating the tricky world of online marketing, to make it a joyful (and profitable!) experience.

Think the opposite of Deliveroo - where Deliveroo delivers food to people, Wriggle is delivering people into local restaurants.

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Why Wriggle?

Wriggle is already the market-leading eat-out transactional app in Bristol, Brighton and Cardiff, and with recent launches in Birmingham and Bath, and more in the pipeline, we’re just getting started.

We’ve got big growth potential - as we look to become the go-to eat-out platform every time our core millennial audience eat-out - tapping into the 20-30 times that they’re spending on out-of-home food and drink per month.

We’re now looking for a dynamic, results-oriented and experienced Head of Marketing to lead our consumer marketing and growth strategy - and build on the strong platform we’ve built, to take us to the next level.

Responsibilities

  • Lead the development and implementation of growth strategy, plans & campaigns across Wriggle’s cities. Responsible for developing cross-channel plans across the full marketing mix whilst also considering broader growth levers.
  • Build, manage & lead our Marketing team (3 Marketing Executives, and 2 videographers)
  • Own marketing and consumer KPIs and growth objectives of Wriggle, with ownership of marketing budget - reporting directly to the CEO
  • Track and share business growth indicators, recognising trends, troubleshooting issues and identifying opportunities to accelerate growth.
  • Deliver integrated marketing campaigns through management of local marketing budget, implementing company-wide frameworks in different cities
  • Define, plan & deliver best-in-class joint-business marketing plans with restaurants & local partners
  • Lead cross-functional projects with product, operations & commercial to deliver consumer growth

Characteristics:

  • Passionate about food & drink - and capable of driving growth by using the stories of our partner establishments, and the cities we’re in
  • Energetic and enthusiastic
  • Creative - as adept at exploring/testing new growth channels on a shoestring, as setting up big paid-for campaigns
  • Excellent communication/management skills
  • Fast-moving, and comfortable prioritising

Experience:

  • 5+ years marketing experience running successful insight-led growth strategies.
  • 3+ years of relevant team leadership experience
  • Experience at a top-performing Agency or marketplace/ecommerce tech platform preferred
  • You will have extensive experience of managing budgets & deploying plans across a number of complex channels. You will have specific experience dealing with cross-functional teams, managing multiple agencies including creative & media.

Benefits:

  • Extremely competitive salary
  • Stock option package
  • Flexi-working programme
  • Strong office culture in Bristol city-centre location
  • Top-quality office dog(s)

Apply with CV and covering letter.


Salary range £40,000 — 70,000

Dependent on experience