Job Title: Performance Marketing Manager
Job Type: Permanent and full-time
Location: Bristol, United Kingdom
Start Date: As soon as possible
Compensation: Attractive, based on experience
Reports To: Head of Marketing
Diviac is the world’s leading online travel agency for scuba divers.
It’s a platform like no other, inspiring divers to dive more, travel more and take care of our oceans. Researching and booking a scuba holiday has never been easier nor more enjoyable.
Diviac is an agile and fast moving startup headquartered in Switzerland but with offices around the world. We recently closed a major financing round and are currently scaling up our organization to cope with hyper-growth.
Learn more on diviac.com
We’re looking for an experienced growth / acquisition marketer who can take ownership of our performance marketing activities. You’ll independently run campaigns across paid search, paid social and display (including programmatic buying).
As a digital marketer, you bring a wealth of knowledge and hands-on experience in performance marketing, and you have a track record of leading initiatives that make a concrete commercial impact.
You are digital native, technically-minded and data-driven. You are also a strong analytical thinker and an effective problem solver who’s comfortable taking initiative and who thrives in a fast-paced and growing environment.
This is a great opportunity to play a pivotal role in the development a world-class digital marketing experience and make a meaningful impact on the future of the business as a whole.
Lead our performance marketing strategy and drive growth at scale.
Take ownership, from design to execution, of all our performance marketing activities across paid search, paid social and display (including programmatic).
Research, test and scale new customer acquisition channels, techniques and technologies.
Increase ROI by designing, deploying and analysing A/B split tests across campaign structures, targeting, creativities and landing pages.
Help in the refinement and improvement of our tracking and attribution methodology, and help in making sense of customer insights and findings.
Ensure that the technical infrastructure to provide optimal tracking and reporting is in place.
Continually refine the performance marketing processes, procedures, metrics and tools.
Coordinate with creative agencies on the development, implementation and optimisation of new creatives.
Create and present weekly, monthly and quarterly reports and analysis.
Keep abreast of the newest trends and innovations in the travel industry with a strong understanding of current and future online marketing concepts, strategies and technologies.
Significant hands-on experience (3+ years) and a proven track record of driving sales and growing revenue across paid search, paid social and display (including programmatic).
Significant hands-on experience (3+ years) and proven track record of running campaigns on AdWords, Bing Ads, Yahoo Gemini, Facebook Ads and Twitter Ads.
Significant hands-on and professional experience running programmatic display campaigns with DoubleClick or other DSPs.
Able to build and maintain strong and effective relationships with media owners and agencies, as well as with internal teams.
Deep understanding of first and third party data targeting and campaigns / customer tracking. You’re also very comfortable using Google Analytics and Google Tag Manager.
Experience managing thousands of keywords and international / multilingual campaigns with big budgets.
Technically-savvy and digital native, capable of working with AdWords scripts, autonomously editing and implementing tracking tags and capable of becoming a power user of new online tools within a few days.
Independent and self-motivated, you don’t require constant feedback and you have a secret love for perfection and attention to details.
Flawless written and spoken English communication skills.
Experience in fast-paced, always-on startup environments.
Basic knowledge of graphic design and image editing.
Certified scuba diver, ideally a divemaster or dive instructor.
Fluency in other languages.
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