Rise & Fall is a fast growing direct-to-consumer sleep brand. Our mission is to help our customers to get the best night’s sleep possible. We are currently preparing to move into multiple other product categories as we enter a phase of rapid expansion.

Part of these expansion plans include bringing our acquisition team in-house. As the first hire within this new acquisition team, you will work alongside the co-founder and Head of Growth to both supercharge our growth and build out the wider acquisition team over the coming months and years.

An opportunity awaits for the right candidate to propel your own career and grow alongside our fast-growing business.

Join us on our journey and take your career to the next level.

Who you are:

We're looking for a growth marketer with experience in DTC startups to join our team and drive all marketing activities within the company. You will have the autonomy to design, run and execute any growth experiments needed to increase customer acquisition and retention.

We’re looking for a bright and energetic person with the ability to make decisions and execute at pace. You will be technical, data driven and have the skills to design, run, and analyse the results of tests across paid and organic channels.

What you’ll do:

  • Have complete oversight of the marketing budget

  • Identify and prioritise growth opportunities

  • Implement growth sprints across our acquisition channels

  • Collaborate with our design and customer success teams to optimise positioning, messaging and user experience in order to increase conversion rates

  • Design and implement a reporting framework to keep the team up to date on key marketing metrics

  • While you will eventually manage a team, you’ll need to be a do-er, and work hands on with our analytics, marketing and automation tools


These are ideal but we do not expect you to be 100% qualified. If you’re excited about this role, that’s what matters, so please apply!

  • 2+ years experience in Growth / Marketing (experience in DTC preferred but not required)

  • An entrepreneurial mindset - you enjoy working as part of a small team, rapidly iterating on strategy, and getting your hands dirty

  • Proven experience formulating growth hypothesis + experiments, and comfortable running a testing backlog.

  • Good with direct-response short-form copy (emails, landing pages, ads), either as a writer, or managing an agency, you know what good looks like and can get results.

  • Demonstrated ability to plan, build and execute lead generation tactics.

  • Proven experience in running marketing campaigns on platforms such as Facebook, Pinterest and Adwords.

  • Work smart, manage your time well and focus on the projects that deliver results.

  • Excellent communication and interpersonal skills to collaborate with the wider team

  • Technically minded for creative problem solving and process orientated


  • 28 days holiday

  • A competitive salary

  • Be part of a rapidly growing and dynamic business with international expansion plans

  • A breadth of experience not found in larger organisations

  • Flexible work schedule

  • Free ‘all you can sleep’ bedding products

Other details:

  • The job is based in the Rise & Fall offices in West London

  • Starting as soon as possible

Please send CV with short cover email to [email protected] explaining why you are a good fit for the position

Salary range £40,000 — 65,000